Become an Affiliate
Join us as a marketing partner and grow with Canplay. Our affiliate programme is built for publishers, streamers, content creators and performance marketers who want a simple, Canada-focused revenue channel. We work with partners to send qualified players, track performance, and convert traffic into reliable earnings using clear, publisher-first terms.
Programme overview
Our affiliate programme is designed to reward long-term partnerships. We welcome affiliates who focus on the Canadian market and offer flexible collaboration models for different traffic types—organic sites, paid campaigns, social channels and live streams. We provide onboarding that gets you started quickly and keeps day-to-day management straightforward.
Why partner with us
We prioritise stability and predictable operations. Partners benefit from Canada-only targeting, CAD currency alignment and marketing materials localised for Canadian players. Whether you’re a niche publisher or a high-reach streamer, we support scalable growth and practical payout options to suit your business model.
Commission structure
We offer competitive commission plans tailored to different partner profiles. Options include revenue-share arrangements and hybrid models designed to balance short-term returns with long-term value. Exact rates are discussed during sign-up so we can match the plan to your traffic and audience. Payout schedules and payment methods are clearly documented in the partner agreement.
Tracking and reporting
Partners get access to a secure affiliate dashboard with detailed performance metrics. Reports include clicks, new registrations, deposits and player value so you can optimise campaigns in real time. We maintain transparent attribution and provide clear documentation on tracking methods, cookie windows and attribution rules to avoid surprises.
Marketing tools and support
We supply a suite of promotional assets that work across sites and social channels: banners, deep links, landing pages and creative for mobile and desktop. Our team helps with campaign setup, conversion testing and localisation advice to lift performance. For streamers and influencers we offer tailored creative and tracking links to track conversions by channel.
Long-term cooperation
We’re focused on steady, honest partnerships. Regular reviews, quarterly check-ins and customised deals are available for top-performing partners. If your traffic mix changes or you expand into new Canadian provinces, we’ll work with you to adjust terms and marketing assets. For interested partners, reach out to our affiliate team to start a conversation and receive the partner kit.
Ready to get started?
Apply today to join the programme and begin tracking performance with our dashboard. We look forward to building a lasting partnership with you and helping your Canadian traffic convert reliably on Can Play.